Healthcare & non-profitFree care nobody knew about. +200% patients.
A charity hospital backed by international humanitarian partners offered free dialysis, eye care and dental treatment, but its distance from the city meant the community barely knew. Real patient stories closed that gap.
A charity hospital offering free dialysis, eye care and dental treatment grew patient footfall by 200% and brought its dialysis unit to full capacity through video built on real patient stories and facility walkthroughs.
Filling an under-used charity hospital: +200% patients through trust-led video
| Metric | Before | After |
|---|---|---|
| Patient footfall | Baseline | +200% |
| Dialysis unit | Under-used | Running at capacity |
| Eye care department | Low traffic | Sustained demand |
| Dental services | Limited reach | Expanded patient base |
| Community awareness | Largely unknown | Recognised and trusted |
The challenge
The hospital sat well outside the main city. People did not know the free services existed, and those who did doubted that a free hospital so far away could be any good, so specialist units ran far below capacity.
What we did
Led with real patients
Patients who had dialysis or eye surgery explained what changed for them, on camera.
Built a virtual bridge
Walkthroughs showed each department as it is, so patients knew what to expect before travelling.
Explained each service simply
Short videos on what each department does, who it is for and how to get there.
Anchored it in credibility
The international humanitarian partners were visible in every piece of content.
The outcome
Patient footfall grew by 200%, the dialysis unit reached full capacity, eye care saw sustained demand and the hospital became known in its community as a trusted, internationally backed provider.
Saad · Digital Marketing Consultant & Business Growth Strategist. 13+ years, $200M+ in ad spend managed and 600+ clients across 26+ industries. Works remotely with clients worldwide, backed by a team of marketers, developers, designers, video creators and writers.
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