Saad Β· Digital Marketing Consultant13 years in the ad accounts. Not just talking about them.
I'm Saad, a digital marketing consultant, business growth strategist and turnaround specialist. Since 2010 I've managed more than $200M in ad spend, launched 30,000+ campaigns and worked with 600+ businesses across 26 industries.
From SEO specialist to growth leader
I started in SEO in 2010, optimising mobile software sites in Lahore. Within a few years I was helping launch one of Pakistan's early e-commerce brands, then working as an SEO and website strategist between Lahore and Dubai, where our team topped the brand-mention leaderboard during GITEX Technology Week.
At Pakistan's largest job portal, I helped reverse an 80% traffic crash in 15 days and tripled traffic within a year. I then led digital marketing for an international medical education platform during peak enrolment cycles, managing daily budgets above 100,000 across Meta and Google.
From 2017 I worked across the GCC on high-budget regional campaigns and CSR initiatives aligned with the UN Sustainable Development Goals, including healthcare programmes that grew patient numbers by 500%.
Since then I've led digital marketing for a national property portal (60,000+ keywords in the top 10 and 4M+ leads), headed digital at a consultancy serving 400+ brands, run e-commerce growth for an international combat sports brand, and today I lead marketing for a group of seven luxury home improvement brands in the UAE.
Alongside all of that, I teach: university lectures, national training programmes, workshops for women entrepreneurs and my own digital marketing academy.
By the numbers
Where Iβve done the work
Employer names are kept general for confidentiality. Full references are available on request.
Head of Marketing
Multi-brand home improvement group (UAE) Β· 2025βpresent
Leading 15+ specialists across 7 luxury brands. +300,000 AED monthly revenue.
Head of E-commerce & Digital Growth
International combat sports brand Β· 2024β2025
Led 18+ people. +Β£20K weekly revenue, cost of sale 35% β 20%, email revenue doubled.
Head of Digital Marketing
Digital consultancy Β· 2019β2024
Digital transformation for 400+ brands across 26 niches.
Head of Digital Marketing
National property portal Β· 2020β2023
Built a 20+ person team. 60,000+ top-10 keywords, 4M+ property leads.
Digital Media & Communications Manager
International humanitarian organisation (GCC) Β· 2017β2019
Regional campaigns, CSR aligned with UN SDGs, +500% patient acquisition.
Head of Digital Marketing
International medical education platform Β· 2017
Up to 15M/month gross revenue at peak enrolment.
SEO & Digital Marketing Specialist
Pakistan's largest job portal Β· 2015β2017
Reversed an 80% traffic decline in 15 days; tripled traffic.
How I think
βThe market doesnβt reward volume or effort. It rewards infrastructure and revenue.β
If a strategy doesnβt give you clean data, fix a real bottleneck or protect your margin, it doesnβt belong in your business. Thatβs the filter I apply to every plan I write.
- Advanced Digital Marketing SpecialisationUniversity of Maryland
- Digital Marketing & Growth Hacking with GenAIIBM
- Kotler Impact Alumni CertificationKotler Impact
- Google, Meta & HubSpot certificationsSearch, display, social and content marketing
What you can expect
I understand the business first
Margins, sales process and customers before channels and tactics.
Written scope, no guesswork
Clear deliverables, timelines and costs before we start.
You own everything
Ad accounts, data, content and websites always belong to you.
Honest reporting
Leads, sales and ROI, not vanity metrics.
Recent results
How a global combat sports brand cut ad costs from 35% to 20% and added Β£20K a week
A slow quarter, a broken migration and ad costs eating the margin. Stabilised in 14 days.
Same 30,000 AED budget, 3.3x ROAS: rebuilding a Dubai blinds brand's ad engine
70% of the budget was fighting itself. Fixing the foundation added 100,000 AED a month.
6,794 admission forms from a $4,024 budget for a regional university
Fake pages, 60+ courses and a tiny budget. Live in 7 days, 700+ students enrolled.
From first call to results in 5 steps
No months of onboarding. We start with a conversation and move fast.
Meeting
A focused call about what happened, your goals and your numbers.
Audit
I check your ads, tracking, website, funnel, sales process and team.
Strategy
Quick wins for breathing space, plus a long-term roadmap.
Execution
I build, launch and fix, with your team or alongside it.
Scaling & reporting
We scale what works. You get honest reports on leads, sales and ROI.
Your questions, answered
Who is Saad?
I am a digital marketing consultant and business growth strategist based in Islamabad, Pakistan, working in the field since 2010. I have managed $200M+ in ad spend, run 30,000+ campaigns and worked with 600+ clients across 26+ industries. I also serve as Head of Marketing for a multi-brand luxury home improvement group in the UAE.
What does a digital marketing consultant do?
A digital marketing consultant diagnoses why marketing is or is not producing revenue, sets the strategy, and either runs or oversees the work across ads, SEO, websites and tracking. The value is senior judgement: knowing where money is wasted and what to test next. I combine both roles, planning strategy and working hands-on inside campaigns.
Should I hire a digital marketing consultant or an agency?
Hire a consultant when you want senior thinking and one accountable person close to your business. Hire an agency when you mainly need volume: lots of content, design or posting. Many businesses use both. With me, the person who audits your account is the person who plans and checks the work, with specialists brought in when needed.
What experience does Saad have?
I have worked in digital marketing since 2010, across Pakistan, the Gulf, the UK, the USA and other markets. That includes $200M+ in ad spend, 1,500+ strategies, 6M+ leads and sales, and 50 declining businesses turned around since 2022, all back to growth. My case studies show the detail behind those numbers.
What industries has Saad worked in?
26+ industries, including e-commerce, real estate, healthcare, education, luxury brands, restaurants, banking and insurance, home improvement, printing, job portals and immigration. Across sectors, the core problems tend to repeat: weak tracking, broad targeting and leaking websites. The industries page explains how I adapt to each.
What makes a good digital marketing consultant?
A good consultant ties every recommendation to revenue, explains things plainly, admits what they do not know and never promises guaranteed results. They should insist on proper tracking, let you own your accounts and show real case studies with budgets. Ask how they handled a campaign that failed; the answer tells you a lot about their honesty.
What is a business growth strategist?
A growth strategist looks beyond ads at the whole path to revenue: offer, pricing, audience, website, sales follow-up and retention. Many marketing problems are really sales or product problems. I use that wider view in growth and turnaround consulting, especially for businesses whose sales are declining.
Does Saad do the work himself?
Yes. I plan the strategy, audit accounts and stay hands-on in campaign decisions. For larger scopes I work with specialists for design, video, development and content, and I lead their work. You will not be handed to a junior account manager you have never met. If something is not going well, you hear it from me directly.
What is Saad's approach to marketing?
Measure first, then spend. I start by fixing tracking so we know what is real, then find where budget is leaking, then test and scale what works. I prefer focusing on margin and qualified leads over vanity numbers like clicks or followers. Clients own their accounts and data, and I report plainly, including when something has not worked.
Has Saad worked with international brands?
Yes. I have worked with brands selling across the USA, UK, GCC, Europe, Central Asia and Scandinavia, including an international combat sports brand, a Dubai blinds brand, a Texas insurance academy and a Saudi printing firm. I also head marketing for a UAE luxury home improvement group with 7 brands and 15+ specialists.
Does Saad teach digital marketing?
Yes. I run a three-month digital marketing course with 7 modules, 25 lectures and 33 assignments, built on what I use in real client work. The first lecture is free, so you can judge the teaching before committing. I also offer mentorship for people who want closer guidance.
What is a business turnaround in marketing terms?
It means taking a business with falling sales or leads and returning it to growth. I start with a fast audit to find the leaks, then stop waste, fix tracking and rebuild the campaigns that bring profitable customers. Since 2022 I have turned around 50 declining businesses, typically stabilising them within 30 days.
Where is Saad based?
I am based in Islamabad, Pakistan, and work with clients across Pakistan, including Lahore and Karachi, as well as the UAE, Saudi Arabia, the UK, the USA and other markets. Most work runs remotely through shared accounts, video calls and WhatsApp, with in-person meetings arranged where they help. See the markets page.
How can I work with Saad?
The simplest route is a free marketing audit or a message through the contact page, WhatsApp or email. We talk about your goals, I look at your current marketing and, if there is a fit, I send a custom proposal. If I do not think I can help, I will say so.
Why do clients choose a consultant over in-house staff?
An in-house marketer knows the business deeply but may have seen only a few accounts. A consultant brings patterns from hundreds of businesses and can spot problems quickly. Many clients use me alongside their in-house team: I set strategy, audit performance and train staff, while they handle daily execution. That mix often works best.
Is Saad a freelancer or an agency?
I work as a consultant, which means you deal with me directly on strategy and decisions. I stay responsible for the direction and the results. This gives you senior thinking without the layers of a large agency. You can read more about my services.
How many years of digital marketing experience does Saad have?
I have been working in digital marketing since 2010, which is over 13 years of hands-on experience. In that time I have managed more than $200M in ad spend, run 30,000+ campaigns and worked with 600+ clients across 26+ industries. That experience helps me spot problems quickly, but I still treat every business as its own case.
Which countries has Saad worked in?
I am based in Islamabad, Pakistan, and I work with clients across Pakistan, the UAE, Saudi Arabia, the UK and other markets. I am Head of Marketing for a multi-brand luxury home improvement group in the UAE. I have also run campaigns for an international combat sports brand and a Texas insurance academy. See the markets page.
What is Saad best known for in digital marketing?
I am best known for performance marketing and business turnarounds. Since 2022, I have helped 50 declining businesses return to growth, usually stabilising them within about 30 days. I also focus on tracking and lead quality, so clients see real business results rather than vanity numbers. My case studies show examples across different industries.
Is Saad a Google Ads and Meta ads expert?
Google Ads and Meta ads are a core part of my work, alongside SEO, CRO and tracking. I have run over 30,000 campaigns and managed more than $200M in ad spend across these platforms and others like TikTok and Snapchat. The skill is not just running ads but connecting them to sales. See Google Ads management for more.
What kind of businesses should work with Saad?
Businesses that want measurable growth and are ready to act on clear advice are the best fit. That includes small and medium businesses in Pakistan, established brands in the Gulf and UK, and companies whose sales have started to decline. I work across 26+ industries. If you are unsure whether we are a fit, the free audit is a good start.
Does Saad offer mentorship for marketers?
Yes. Along with my digital marketing course, I offer mentorship for marketers and business owners who want guidance on real campaigns and career growth. Mentorship is more personal and focused on your situation. The course itself has 7 modules, 25 lectures and 33 assignments over 3 months. Learn more on the course page.
How is a digital marketing consultant different from a freelancer?
A freelancer usually handles specific tasks, like running ads or designing posts. A consultant looks at the bigger picture: strategy, offers, tracking, channels and how marketing connects to sales. Many consultants also manage execution. Choose a freelancer for defined tasks, and a consultant when you need direction and accountability for growth.
Why should I trust Saad with my ad accounts?
Trust should come from transparency. With me, you always own your ad accounts, pages and data, and you can see what is happening at any time. I share regular reports and explain results in plain language. My experience with 600+ clients and $200M+ in ad spend helps too, but clear ownership is the real safeguard.
Which digital marketing consultant in Pakistan should I choose?
Choose someone with proven results, clear communication and a process that puts tracking and ownership first. Ask for case studies relevant to your business and check how they report progress. Avoid anyone promising fixed rankings or returns. I am based in Islamabad with experience since 2010, and you can learn more about me before deciding.
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