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Declining sales rescue in PakistanHire a business turnaround consultant when sales are falling and you need a way out

Sales are sliding, costs keep rising and nobody can tell you clearly what went wrong. Since 2022 I have helped 50 declining businesses back to growth, most of them stabilised within about 30 days. I give you a quick plan for breathing space now and a working business model for the years ahead, with full transparency on everything I touch.

Saad, digital marketing consultant and business growth strategist
Is this for you?

This is for you if…

  • You see sales falling month after month and can't pin down the real cause.
  • You are spending more on ads than ever, yet leads and orders keep dropping.
  • You get reports from your team or agency that look fine while the bank balance says otherwise.
  • You lost traffic or rankings after a website change, migration or Google update.
  • You feel your sales team and marketing team blame each other instead of fixing the problem.
  • You need breathing space this month and a plan you can trust for the next few years.
What you get

What I deliver

01

Root-cause diagnosis

A full back-end check of ads, tracking, website, SEO, offer, pricing, competitors and sales follow-up, to find what is actually causing the decline.

02

Honest decline report for management

A plain-language report showing where money is leaking, what your team or agency did before, and what to fix first. No vanity numbers.

03

30-day stabilisation plan

A short-term survival plan that cuts wasted spend, protects your margin and gets the quickest revenue wins live while the bigger fixes are prepared.

04

Tracking and reporting rebuild

Clean conversion tracking and one dashboard everyone trusts, so decisions are based on real leads and sales, not clicks and WhatsApp taps.

05

Rebuilt campaigns and funnels

New structures across Google, Meta, TikTok, SEO, email and landing pages, built around the customers and offers that still make money.

06

Sales process repair

Lead handling, response times, follow-up scripts and CRM rules reviewed and fixed, because many turnarounds are lost after the lead arrives.

07

Revised business model

A realistic model of costs, budgets, targets and channel mix that shows how the business makes money from here, not from three years ago.

08

Long-term growth plan and reviews

A 6 to 12 month strategy with scaling rules, plus regular senior-management meetings where I report results openly, good or bad.

How I do it

My turnaround method: Diagnose, Stabilise, Rebuild, Scale

Diagnose. I start with an honest audit of everything that touches revenue: ad accounts, tracking, funnel, website, SEO, offer, pricing and how your team follows up on leads. Most leaks are invisible until someone looks from the back end. You get the findings in plain words, including what went wrong before I arrived.

Stabilise. The first 30 days protect the margin. I cut wasted spend, fix broken tracking and move budget to what still sells, so you get breathing space quickly. Rebuild. Then I rebuild the system that sells: the right campaigns, landing pages, content, automation and a sales process that closes. On an international combat sports e-commerce brand this cut ad cost of sale from 35% to 20% and added about £20K a week.

Scale. Budget only goes where the numbers prove it works, and the business model is updated to match. That is how 50 businesses I have worked with since 2022 returned to growth and stayed there. If I believe your problem is outside what marketing and sales can fix, such as the product or the cash position, I will tell you straight.

Can't AI just do this?

AI is my assistant. It is not your leader.

When sales are falling, a generic AI plan is one of the most dangerous things to follow. It doesn't know your cash runway, your contracts or why customers really left. A turnaround needs judgement under pressure and someone accountable for every call.

Why you still need an expert →
Ways to work together

Dedicated, part-time or remote

◆

Dedicated

I step in as your full-time turnaround lead, working inside the business with management and the team until sales recover and the new system is stable. Best for serious or multi-brand declines.

◆

Part-time

I lead the diagnosis, set the stabilisation and rebuild plan, and run weekly reviews while your team or agency executes under my direction.

◆

Remote / project

A focused remote engagement, such as a 30-day stabilisation sprint or a full turnaround audit with an action plan, for clients in Pakistan, the Gulf, the UK, the USA, Australia or Europe.

No fake promises

What to expect

Realistic outcomes

  • A clear, written explanation of why sales fell, shared openly with senior management.
  • Wasted spend cut and the decline slowed or stopped, typically within the first 30 days.
  • Lower cost per lead or cost of sale as budget moves to channels that prove they work.
  • Sales and marketing working from the same numbers, with faster and better lead follow-up.
  • A realistic business model and growth plan the team can keep running after the rescue.

What this is not

  • This is not a promise to double sales next month. I will not guarantee numbers, and I won't hide bad news in a nice report.
  • I won't blame your team to look good. If people need training or roles need changing, I say so fairly and help fix it.
  • I can't fix a product nobody wants or a cash crisis with ads alone. If that is the real problem, you will hear it from me first.
Talk to Saad today

I know you're in a hurry.

Click WhatsApp and tell me what happened. I'll reply personally and tell you honestly whether I'm the right person.

How I start

From first call to results in 5 steps

No months of onboarding. We start with a conversation and move fast.

1

Meeting

A focused call about what happened, your goals and your numbers.

2

Audit

I check your ads, tracking, website, funnel, sales process and team.

3

Strategy

Quick wins for breathing space, plus a long-term roadmap.

4

Execution

I build, launch and fix, with your team or alongside it.

5

Scaling & reporting

We scale what works. You get honest reports on leads, sales and ROI.

FAQ

Your questions, answered

What does a business turnaround consultant do?

A business turnaround consultant finds out why a business is declining and leads the fix. My focus is sales and marketing: I diagnose where revenue is leaking, stabilise the business with quick changes, rebuild campaigns, funnels and the sales process, then scale what works. I also revise the business model so management has a realistic plan, not just a short-term rescue.

When should I hire a turnaround consultant for declining sales?

Hire one as soon as sales fall for two or three months in a row and nobody can explain why. The earlier you act, the more options you have. Waiting until cash is nearly gone limits the plan to survival only. Warning signs include rising ad costs with fewer sales, falling enquiries, lost rankings and reports that don't match the bank account.

How quickly can you turn around falling sales?

Most of the 50 businesses I have helped since 2022 were stabilised within about 30 days, meaning wasted spend was cut and the decline slowed or stopped. A full recovery and return to growth takes longer, usually a few months, because the rebuild needs real data. I won't promise a timeline before I have seen your numbers.

How much does it cost to hire a turnaround consultant?

There is no fixed price because every decline is different. The main cost drivers are the size of the business, the number of brands, channels and markets involved, how deep the problems go, your current ad spend and whether you need me dedicated, part-time or for a short project. You get a custom proposal after the first meeting, in your currency.

What is the Diagnose, Stabilise, Rebuild, Scale method?

It is the four-step method I use on every turnaround. Diagnose finds the real cause through a full audit. Stabilise uses the first 30 days to cut waste, fix tracking and protect the margin. Rebuild creates the campaigns, funnels and sales process that sell. Scale moves budget only to what the numbers prove works, so the recovery holds.

Is falling sales a marketing problem or a sales problem?

Often both, and that is why I look at the whole path from ad to closed sale. Sometimes the ads are fine but leads wait hours for a reply. Sometimes sales are fine but tracking is broken and budget goes to the wrong channel. The diagnosis tells us which, so you fix the right thing instead of changing agencies again.

Who is responsible for what during a turnaround?

I am responsible for the diagnosis, the plan, the marketing and sales fixes I lead, and honest reporting to management. You are responsible for fast decisions, access to accounts and data, budget approvals and making sure the team follows the new process. We agree roles, targets and reporting dates in writing at the start, so accountability is clear on both sides.

Will you replace my current marketing team or agency?

Not by default. I first review what your team or agency has done and report it fairly. Often the people are capable but working on the wrong priorities or with broken tracking. I give them clear direction and training. If a change is truly needed, I explain why with evidence and help you manage the handover without losing data or momentum.

Can you turn around a business in any industry?

I have worked across 26+ industries, including e-commerce, home improvement, education, healthcare, property, restaurants, luxury retail and B2B services, so the method usually transfers well. If your sector needs specialist knowledge I don't have, or the decline is caused by something outside sales and marketing, I will tell you in the first meeting rather than take the project.

What do I need to share before a turnaround audit?

Access to your ad accounts, analytics, website, CRM or lead sheets, and recent sales figures is the starting point. A short history helps too: when sales started falling, what changed around that time and what has already been tried. Everything stays confidential, and you keep full ownership of every account and all data throughout.

Can't I just use AI tools for this instead of hiring you?

Use AI, by all means: I do, every day, for drafts, analysis and speed. But AI can't see your real numbers, take responsibility for the outcome or tell when its own answer is wrong. Research from Harvard and BCG found AI users were 19% less likely to be right on tasks outside the tool's strengths. You need an expert to direct it, check it and own the result.

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