I'm Saad, a digital marketing consultant and growth strategist working with businesses in the UK. In 13+ years I've managed more than $200M in ad spend for 600+ clients. I find where your marketing leaks money and fix it, starting with a free audit.
The UK is a mature, data-driven market where customers compare carefully and expect great service. For e-commerce brands, margin pressure is constant: ad costs rise, competitors discount and returns eat into profit.
As Head of E-commerce & Digital Growth for an international combat sports brand, I managed paid media, SEO, Shopify and Klaviyo across the UK and Europe, cutting advertising cost of sale from 35% to 20%, adding £20K a week in a slow quarter and doubling email revenue in 90 days.
I've also run diaspora campaigns targeting British Pakistanis for banks, private clubs and property developers.
For declining or stuck businesses: diagnose, stabilise, rebuild and scale.
Learn moreSearch, Shopping, Performance Max and YouTube campaigns built for profit.
Learn moreAudience strategy, scroll-stopping creative and tracking that proves sales.
Learn moreRank on Google and get recommended by ChatGPT, Gemini and Perplexity.
Learn moreContent and community that build trust and demand.
Learn moreQualified leads for B2B and B2C, not just form fills.
Learn moreA full audit of your ads, tracking, website, SEO and funnel.
Stop wasted spend and fix tracking within the first 30 days.
New campaign structure, creative and landing pages that convert.
Grow budget only where the numbers prove it works.
Yes. Calls and reporting are scheduled around UK business hours, with pricing in GBP.
Yes, as a fractional head of growth or as a senior consultant next to your existing team.
Yes. I work remotely with clients in the UK, with calls scheduled in your business hours and reporting you can share with your team.
With a free marketing audit. I review your ads, tracking, SEO and funnel and send you a clear 30-day action plan, with no obligation.
A digital marketing consultant works out why your marketing isn't bringing in enough customers and fixes it. In my case that means auditing your ads, website, tracking and offer, building a plan around your numbers, and then either running the channels myself or guiding your team. The aim is simple: more qualified leads and sales for each unit of money you spend, measured honestly.
Look for proof, not promises. Ask for case studies in businesses like yours, ask who will actually do the work, and check that you will own your ad accounts and data. A good consultant asks about your margins and sales process before talking about tactics. I'd also be wary of anyone guaranteeing rankings or results. Start with a small audit or trial so you can judge the thinking first.
It depends on what you need. An agency gives you a team and process, but you can end up with junior account managers. A consultant gives you senior attention and direct access to the person making decisions. I work as a consultant who can also run campaigns hands-on with specialists where needed, so you get the strategy and the execution without layers in between.
Fees vary a lot depending on scope, number of channels, ad spend and whether you want strategy only or full management. Some consultants charge hourly, others a monthly retainer or a project fee. I prefer to see your situation first, so I send a custom proposal after the free audit, in your currency, with the scope clearly written so there are no surprises.
Yes, and I've done it for years. I'm based in Islamabad and have worked with 600+ clients across 26+ industries in many markets, including the UK, the USA and the Gulf. What matters is understanding your customers, competitors and buying habits, which I research before any campaign goes live. Calls, reporting and account access all work online, and I adjust meeting times to your time zone.
Realistic results depend on your offer, budget, market and how fast your team follows up on leads. I won't guarantee numbers. What I can say is that I usually find quick fixes in tracking, targeting or landing pages in the first weeks, and since 2022 I've helped 50 struggling businesses back to growth, most of them stabilised within about 30 days. We set targets together once I've seen your data.
Paid ads can produce leads within days, but the first few weeks are mostly about learning what works and cutting waste. Expect clearer, steadier results after one to three months. SEO is slower, usually several months before traffic grows meaningfully. I'll give you an honest timeline for each channel once I know your starting point, rather than a generic promise.
The best channel is the one where your buyers are already looking. If people search for what you sell, Google Ads and SEO usually come first. If you need to create demand or sell something visual, Meta, TikTok or Snapchat often work better. Most small businesses do well starting with one or two channels done properly, then expanding once tracking shows what pays back.
Yes. I've worked with new brands launching their first product and with established groups running several brands at once. For startups I focus on finding a channel that brings in customers profitably before scaling. For established businesses it's often about fixing waste, improving tracking and finding the next layer of growth. The audit tells us which situation you're in.
I've worked across 26+ industries, including e-commerce, education and student recruitment, healthcare, real estate, home improvement, insurance training, restaurants, fragrance and B2B services. Every industry has its own buying cycle, so I look at how your customers decide before choosing channels. If your sector is new to me, I'll tell you honestly and explain how I'd approach it.
Ask who will manage your account day to day, how they measure success, whether you keep ownership of every account and data, how often they report, and what happens if results are poor. Ask for examples similar to your business. I'm happy to answer all of these on a first call, and I'd rather you choose me knowing exactly how I work.
Often, yes, but in a different role. Many in-house teams are busy with day-to-day execution and don't have time to step back and diagnose problems. I can audit what they're doing, set the strategy, train them and stay on as an advisor. That way your team keeps ownership of the work and gets senior guidance when it matters.
Yes, turnarounds are a big part of my work. Since 2022 I've helped 50 declining businesses return to growth, and most were stabilised within about 30 days. The first step is finding the real cause, which might be tracking, offer, pricing, website, competition or follow-up, not just the ads. Then we fix the biggest leaks first and rebuild from there.
I don't believe in trapping clients. The terms are set out in your proposal before we start, including scope, reporting and notice period, so you know exactly what you're agreeing to. You keep ownership of your ad accounts, website and data the whole time, so if we ever part ways, nothing is held back.
You should be able to tie spend to leads, sales and revenue, not just clicks and likes. I set up proper tracking first, then report on the numbers that matter for your business, such as cost per lead, cost per sale and return on ad spend. You'll get regular reports in plain language, and I'm always available to explain what changed and why.
Get a free marketing audit. I'll personally review your ads, tracking, SEO and funnel and send you a clear 30-day action plan. No pitch, no obligation.
Or call +92 333 1414145
Pick a time that suits you. I'll confirm your slot personally on WhatsApp or email, usually within the hour.
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