SEO services & AI search optimisation in the UKRank on Google. Get recommended by AI.

Technical fixes can show results within weeks. Competitive rankings usually take 3 to 6 months of consistent work.

Making your business easy for AI assistants such as ChatGPT, Gemini and Perplexity to understand, trust and recommend, through clear content, structured data and authority.

Yes, including Google Business Profile optimisation and location pages.

Yes. I've recovered sites from penalties and major traffic drops.

Yes. Calls and reporting are scheduled around UK business hours, with pricing in GBP.

Yes, as a fractional head of growth or as a senior consultant next to your existing team.

SEO pricing depends on your site's size, its current condition, how competitive your keywords are and how much content is needed. A local business usually needs less than a large e-commerce store. I don't publish fixed packages; after the free audit I send a custom proposal so you only pay for the work your site actually needs.

Yes, though it has changed. Google's AI Overviews, ChatGPT and other assistants still draw on websites they consider trustworthy and clear. Good SEO now means strong technical foundations, genuinely helpful content and a clear brand presence across the web. Businesses that do this well can appear in both classic results and AI answers.

Make it easy for AI systems to understand and trust you. That means clear pages that answer real questions directly, structured data, consistent business details across the web, reviews, and mentions on reputable sites. Nobody can guarantee a mention, but I work on all of these as part of AI search optimisation, alongside traditional SEO.

SEO is optimising to rank in search engines. GEO, generative engine optimisation, and AEO, answer engine optimisation, focus on being cited in AI-generated answers such as ChatGPT or Google AI Overviews. In practice they overlap heavily: good technical SEO, helpful content and authority support all three. I treat them as one joined-up strategy.

You can do a lot yourself, especially for a small local business: claim your Google Business Profile, write helpful pages, ask for reviews and fix obvious site errors. Where an expert helps is with technical issues, competitive keywords, content strategy and recovering from drops. I'm also happy to coach owners who prefer to do it in-house.

Content that genuinely answers the searcher's question, a technically sound and fast website, and trust signals such as quality links, reviews and real expertise matter most. Google uses many signals, but these basics cover most of what moves rankings. I focus on whichever of these is holding your site back the most first.

Start with a complete, accurate Google Business Profile with the right categories, photos, services and opening hours. Then build reviews steadily, keep your name, address and phone consistent across directories, and make sure your website has strong location pages. Distance from the searcher also matters, which nobody can change, so I focus on what you control.

Common causes are a Google algorithm update, technical problems such as accidental noindex tags or broken redirects, a site migration gone wrong, tracking errors, or competitors overtaking you. AI answers can also reduce clicks for some queries. I check each possibility in order. For a job portal, I reversed an 80% traffic crash within 15 days and then tripled traffic.

Technical SEO makes sure search engines and AI crawlers can access, understand and index your site properly. It covers site speed, mobile usability, crawl errors, redirects, duplicate pages, structured data and internal linking. It's often invisible to visitors but can hold back everything else. For a Saudi printing company I fixed around 80,000 SEO errors as part of their growth work.

Yes, links from relevant, reputable websites are still a strong trust signal, but quality matters far more than quantity. Bought or spammy links can hurt you. I focus on earning links through useful content, digital PR, partnerships and genuine business relationships, the kind that also help AI systems recognise your brand.

Think about what your customers type or ask when they need you, then check real search data for volume, competition and intent. Buying-intent and local phrases usually convert best. I also look at the questions people ask in AI tools and forums, because these reveal topics your competitors often miss. Your Google Ads data, if you have it, is very useful here.

Consistency and quality matter more than volume. A few genuinely helpful pages that answer your customers' questions will do more than many thin posts. Updating and improving your existing pages is often just as valuable as writing new ones. I build a content plan around the topics that bring in buyers, not just traffic.

Speed is a ranking factor, but its bigger impact is on visitors. Slow pages lose people before they read anything, which hurts conversions from every channel. I check Core Web Vitals, image sizes, hosting and scripts, and fix the issues that make the most practical difference, especially on mobile.

Yes. Multilingual SEO needs separate, properly translated pages for each language, correct hreflang tags, and keyword research in each language, because people don't search with direct translations. I've worked on sites in English, Arabic and other languages, and I make sure each version is set up so search engines show the right one to the right people.

Much of the work keeps its value: technical fixes, good content and earned links don't disappear. But competitors keep improving and search engines change, so rankings can slowly slip without ongoing attention. Many clients keep a lighter maintenance plan after the main growth phase. I'll be honest about when you need less help.