Home improvement · Dubai, UAESame 30,000 AED budget. 3.3x return.
A premium blinds and curtains brand in Dubai was spending 30,000 AED a month on ads it couldn’t measure. Instead of more budget, the foundation underneath it was fixed, and the account started returning 100,000 AED extra every month.
A Dubai blinds and curtains brand kept the same 30,000 AED monthly ad budget but reached a 3.3x return on ad spend and 100,000 AED in extra monthly revenue after its tracking and campaign structure were rebuilt.
Same 30,000 AED budget, 3.3x ROAS: rebuilding a Dubai blinds brand’s ad engine
| Metric | Before | After |
|---|---|---|
| Monthly leads | 300 | 500+ (+67%) |
| Average order value | 4,000 AED | 6,000 AED |
| Campaigns competing with each other | 70% | 15% |
| Extra monthly revenue | None | 100,000 AED |
| Monthly ad spend | 30,000 AED | 30,000 AED |
| Return on ad spend | Unmeasurable | 3.3x |
The challenge
Every tap on the WhatsApp button was counted as a sale, so reported results were up to ten times higher than real enquiries and the ad platforms learned the wrong lesson. 70% of campaigns were bidding against each other, and nobody could tell a raw lead from a qualified one.
What we did
Cleaned the data first
Tracking rebuilt so a button tap and a genuine lead were recorded separately.
Gave every product its own lane
Motorised blinds, roller blinds and curtains split into their own campaigns.
Qualified the leads
Raw, marketing-qualified and sales-qualified leads tracked separately.
Scaled what worked
Budget moved to the campaigns that produced booked measurement visits.
The outcome
With the same budget, monthly leads grew from 300 to 500+, self-competition fell from 70% to 15%, average order value rose from 4,000 to 6,000 AED, and the account returned 3.3x its spend: about 100,000 AED extra every month.
Saad · Digital Marketing Consultant & Business Growth Strategist. 13+ years, $200M+ in ad spend managed and 600+ clients across 26+ industries. Works remotely with clients worldwide, backed by a team of marketers, developers, designers, video creators and writers.
About Saad →More case studies
From invisible on Google to 4.8x monthly revenue: a printing group in Saudi Arabia
De-indexed with 80,000 errors. Now SAR 480,000 a month and 1,500 B2B leads in 3 months.
How a global combat sports brand cut ad costs from 35% to 20% and added £20K a week
A slow quarter, a broken migration and ad costs eating the margin. Stable in 14 days.
6,794 admission forms from a $4,024 budget for a regional university
Fake pages, 60+ courses and a tiny budget. Live in 7 days, 700+ students enrolled.
From first call to results in 5 steps
No months of onboarding. We start with a conversation and move fast.
Meeting
A focused call about what happened, your goals and your numbers.
Audit
I check your ads, tracking, website, funnel, sales process and team.
Strategy
Quick wins for breathing space, plus a long-term roadmap.
Execution
I build, launch and fix, with your team or alongside it.
Scaling & reporting
We scale what works. You get honest reports on leads, sales and ROI.
Your free marketing strategy starts with your numbers
Move the sliders to see what your budget could return. Then get a free strategy built for your business: the right platforms, your budget split and your first 30 days.
Estimates based on Saad's campaign benchmarks across 26 niches. Not a guarantee. Your free strategy gives you a real plan.
Create your free strategy
- The right platforms, and what to post
- Your paid ads plan and budget split
- Your first 30 days, week by week
Want more? Stage 2 Advanced Strategy, AED 73 or hire me and my team for 100% digital coverage.
Find out where your marketing is leaking money.
Get a free marketing audit. I'll personally review your ads, tracking, SEO and funnel and send you a clear 30-day action plan. No pitch, no obligation.
Or WhatsApp WhatsApp