E-commerce turnaround · UK, USA, Gulf, EuropeAd costs at 35%. A slow quarter. 14 days to turn it around.
A global combat sports and fitness brand was spending more to win each sale than its margins could carry. The account was stabilised in two weeks and stayed profitable for the rest of the year.
A global combat sports e-commerce brand cut its advertising cost of sale from 35% to 25% in 14 days and held a 20% average for the year, adding about £20,000 in revenue every week.
How a global combat sports brand cut ad costs from 35% to 20% and added £20K a week
| Metric | Before | After |
|---|---|---|
| Advertising cost of sale | 35% | 25% in 14 days, 20% average for the year |
| Weekly revenue | Falling | +£20K a week (+25%) |
| Organic share of traffic | 20% | 35% |
| Email share of sales | 2% | 4% |
| Time to first new campaigns | Weeks | 3 days |
The challenge
Every pound of revenue cost 35 pence in advertising, while the margin only worked at 22 pence. Campaigns chased cheap clicks instead of high-value buyers, a website migration had split years of search authority, and email brought in just 2% of sales.
What we did
Audit before touching anything
Google and Meta accounts reviewed line by line, so we fixed causes, not symptoms.
Rebuilt campaigns around margin
Budgets moved to high-value buyers and products that were in stock.
Repaired search after the migration
The language versions stopped competing with the main domain.
Switched on email
Welcome, abandoned-cart and win-back flows doubled email revenue.
The outcome
Ad cost of sale fell to 25% within 14 days and averaged 20% for the year, beating the 22% target. Weekly revenue grew by about £20,000, organic search rose from 20% to 35% of traffic and email doubled its share of sales.
Saad · Digital Marketing Consultant & Business Growth Strategist. 13+ years, $200M+ in ad spend managed and 600+ clients across 26+ industries. Works remotely with clients worldwide, backed by a team of marketers, developers, designers, video creators and writers.
About Saad →More case studies
From invisible on Google to 4.8x monthly revenue: a printing group in Saudi Arabia
De-indexed with 80,000 errors. Now SAR 480,000 a month and 1,500 B2B leads in 3 months.
Same 30,000 AED budget, 3.3x ROAS: rebuilding a Dubai blinds brand’s ad engine
70% of the budget was fighting itself. Fixing the foundation added 100,000 AED a month.
6,794 admission forms from a $4,024 budget for a regional university
Fake pages, 60+ courses and a tiny budget. Live in 7 days, 700+ students enrolled.
From first call to results in 5 steps
No months of onboarding. We start with a conversation and move fast.
Meeting
A focused call about what happened, your goals and your numbers.
Audit
I check your ads, tracking, website, funnel, sales process and team.
Strategy
Quick wins for breathing space, plus a long-term roadmap.
Execution
I build, launch and fix, with your team or alongside it.
Scaling & reporting
We scale what works. You get honest reports on leads, sales and ROI.
Your free marketing strategy starts with your numbers
Move the sliders to see what your budget could return. Then get a free strategy built for your business: the right platforms, your budget split and your first 30 days.
Estimates based on Saad's campaign benchmarks across 26 niches. Not a guarantee. Your free strategy gives you a real plan.
Create your free strategy
- The right platforms, and what to post
- Your paid ads plan and budget split
- Your first 30 days, week by week
Want more? Stage 2 Advanced Strategy, USD 20 or hire me and my team for 100% digital coverage.
Find out where your marketing is leaking money.
Get a free marketing audit. I'll personally review your ads, tracking, SEO and funnel and send you a clear 30-day action plan. No pitch, no obligation.
Or WhatsApp WhatsApp