Home improvement Β· Dubai, UAESame 30,000 AED budget. 3.3x return.
A premium blinds and curtains brand in Dubai was spending 30,000 AED a month on ads it couldnβt measure. Instead of more budget, the foundation underneath it was fixed, and the account started returning 100,000 AED extra every month.
A Dubai blinds and curtains brand kept the same 30,000 AED monthly ad budget but reached a 3.3x return on ad spend and 100,000 AED in extra monthly revenue after its tracking and campaign structure were rebuilt.
Same 30,000 AED budget, 3.3x ROAS: rebuilding a Dubai blinds brandβs ad engine
| Metric | Before | After |
|---|---|---|
| Monthly leads | 300 | 500+ (+67%) |
| Average order value | 4,000 AED | 6,000 AED |
| Campaigns competing with each other | 70% | 15% |
| Extra monthly revenue | None | 100,000 AED |
| Monthly ad spend | 30,000 AED | 30,000 AED |
| Return on ad spend | Unmeasurable | 3.3x |
The challenge
Every tap on the WhatsApp button was counted as a sale, so reported results were up to ten times higher than real enquiries and the ad platforms learned the wrong lesson. 70% of campaigns were bidding against each other, and nobody could tell a raw lead from a qualified one.
What we did
Cleaned the data first
Tracking rebuilt so a button tap and a genuine lead were recorded separately.
Gave every product its own lane
Motorised blinds, roller blinds and curtains split into their own campaigns.
Qualified the leads
Raw, marketing-qualified and sales-qualified leads tracked separately.
Scaled what worked
Budget moved to the campaigns that produced booked measurement visits.
The outcome
With the same budget, monthly leads grew from 300 to 500+, self-competition fell from 70% to 15%, average order value rose from 4,000 to 6,000 AED, and the account returned 3.3x its spend: about 100,000 AED extra every month.
Saad Β· Digital Marketing Consultant & Business Growth Strategist. 13+ years, $200M+ in ad spend managed and 600+ clients across 26+ industries. Works remotely with clients worldwide, backed by a team of marketers, developers, designers, video creators and writers.
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From first call to results in 5 steps
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Meeting
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Execution
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