Restaurants & hospitalityPKR 60,000 a day to PKR 300,000 in 90 days.
A lakeside fine-dining restaurant on international polo grounds had two brilliant stories and was telling neither of them well. The target was 30% growth. Separating the stories and timing every campaign around the calendar grew daily revenue fivefold.
A lakeside fine-dining restaurant grew daily revenue from PKR 60,000 to PKR 300,000 (5x) in under 90 days with two persona-based video campaigns on Facebook and Instagram and event campaigns launched two weeks before each occasion.
A fine-dining restaurant from PKR 60,000 to PKR 300,000 a day in 90 days
| Metric | Before | After |
|---|---|---|
| Daily revenue | PKR 60,000 | PKR 300,000 |
| Growth vs target | Target: +30% | 5x daily revenue |
| Event-night bookings | Inconsistent | Over capacity at major events |
| Category position | Low recognition | Known as an organic fine-dining destination |
| Ad spend decisions | No benchmarks | Daily KPI framework |
The challenge
The restaurant was really two businesses: an exclusive fine-dining experience and a farm-to-table organic kitchen with its own garden. The marketing tried to say both in every post, so it said neither. Big dates passed without dedicated campaigns, and with no KPIs nobody knew which spend worked.
What we did
Defined two diners
The fine-dining enthusiast (ambiance, service, exclusivity) and the organic food lover (health, authenticity, sourcing).
Two films, two campaigns, zero overlap
One film on the lakeside setting and plating, one following vegetables from garden to plate, each to its own audience.
Owned every occasion, two weeks early
Valentine’s, summer, winter, Eid, Ramadan, birthdays and anniversaries each got a dedicated campaign.
Remarketing and a KPI framework
Daily footfall, table, menu and peak-hour tracking, with budget moved daily to what worked.
The outcome
Daily revenue went from PKR 60,000 to PKR 300,000 in under 90 days, against a 30% growth target. The restaurant now regularly turns guests away on peak nights and is known in its city as the place for organic fine dining.
Saad · Digital Marketing Consultant & Business Growth Strategist. 13+ years, $200M+ in ad spend managed and 600+ clients across 26+ industries. Works remotely with clients worldwide, backed by a team of marketers, developers, designers, video creators and writers.
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