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Higher education · admissions6,794 admission forms from a $4,024 budget.

A well-respected university was losing students to rivals with far bigger budgets, and fake social media pages were confusing applicants. Seven days after the audit, a new admissions funnel was live, and 700+ new students enrolled that session.

In short

A regional university generated 6,794 admission forms for about $4,024 in ad spend, under $0.60 per form, and enrolled 700+ students in one session after its official presence and admissions funnel were rebuilt.

6,794Admission forms submitted
< $0.60Cost per admission form
700+Students enrolled in one session
7 daysFrom audit to live campaigns
Results

6,794 admission forms from a $4,024 budget for a regional university

Results
MetricBeforeAfter
Social media ad spendNone$3,874
Admission forms from socialNone6,655
Search ad spendNoneAbout $150
Admission forms from searchNone139
Cost per admission formUnknownUnder $0.60
EnrolmentsDeclining700+ in one session
Case study

The challenge

Dozens of unofficial pages gave applicants wrong dates, fees and contact numbers before they ever reached the real university. More than 60 programmes had no dedicated path from interest to application, and competitors spent many times more.

Process

What we did

01

Reclaimed the official identity

Official handles claimed and unofficial pages cleared, so ads had a trusted home.

02

A landing page for every department

Each page matched to its ad and connected straight to the university’s admissions system.

03

Spent only where students were looking

Social campaigns by programme, plus search for people already comparing universities.

04

Followed up every form

Every form became an applicant record instantly, with no manual entry.

Proof

The outcome

In one session the university received 6,794 admission forms for about $4,024, under $0.60 each, and enrolled 700+ new students, with campaigns live just seven days after the audit.

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Written and reviewed by

Saad · Digital Marketing Consultant & Business Growth Strategist. 13+ years, $200M+ in ad spend managed and 600+ clients across 26+ industries. Works remotely with clients worldwide, backed by a team of marketers, developers, designers, video creators and writers.

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