Luxury retail · Brand launchA new perfume brand. PKR 5.6M in month one.
You can’t smell a fragrance through a screen. So for a new luxury perfume house up against brands with decades of loyalty, trust was built first and the sale was asked for second.
A new luxury fragrance brand made PKR 5.6 million in its first 30 days with a trust-first YouTube, Meta and Google launch, then held +200% sales growth and +300% store footfall for 12 months.
Launching a luxury fragrance brand to PKR 5.6M in its first month
| Metric | Before | After |
|---|---|---|
| Month-one revenue | New brand, no sales | PKR 5.6M |
| Sales growth | - | +200%, sustained 12 months |
| Store footfall | - | +300%, sustained 12 months |
| Brand recognition | Zero | Competing with established names in search and social |
The challenge
A new name in a market controlled by loyal, established perfume houses, at a premium price, with no way to sample the product online. The stores needed footfall, not just website visits, and the launch had to keep going after the first month.
What we did
Made the brand look like it already belonged
Cinematic YouTube films with no price and no call to action, shown again and again in a premium setting.
Showed up where competitors’ fans already were
Meta interest targeting and YouTube placements next to established luxury fragrance content.
Caught buyers on Google at the moment of decision
Search campaigns captured people actively looking for luxury fragrances, who already trusted the brand.
Closed the gap in store
Geo-fenced Meta campaigns invited nearby high-income neighbourhoods to private in-store discovery sessions.
The outcome
The brand made PKR 5.6 million in its first 30 days. Sales grew 200% and store footfall 300%, and both held for the full 12 months. By the end of the year it was competing with established houses on search volume and social engagement.
Saad · Digital Marketing Consultant & Business Growth Strategist. 13+ years, $200M+ in ad spend managed and 600+ clients across 26+ industries. Works remotely with clients worldwide, backed by a team of marketers, developers, designers, video creators and writers.
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