Hire an Independent Marketing Auditor to Check Your Set-up From the Back End

A marketing audit is an independent check of whether your marketing set-up works and whether the numbers you're shown are true. Mine covers ad accounts, tracking and attribution, website and funnel, SEO and AI search, CRM and sales handover, and team or agency performance. You get a written report of flaws, wasted spend and room for improvement, ranked by impact.

The free marketing audit is a quick outside look that points out obvious issues. The full audit goes into the back end: I get access to your ad accounts, analytics, CRM and website, test the tracking, reconcile reports with real sales and review your team's work. It ends with a detailed report and a presentation to senior management.

It depends on how much there is to check. The cost drivers are the number of ad platforms and accounts, monthly ad spend, how many brands, websites or markets are involved, CRM complexity, and whether you want a one-off audit or a recurring one. Once I know your set-up, I send a fixed-scope proposal in PKR, USD, AED, SAR or GBP.

I need read-only or analyst access to your ad accounts, GA4, Search Console, CRM and website, granted from your own accounts. I don't need passwords and I don't edit anything. Your data stays yours, is used only for the audit, and isn't shared with anyone. You can remove my access the moment the audit is finished.

It depends on scope. A single brand with a couple of ad platforms is quicker than a multi-brand group with several websites, markets and a complex CRM. Delays usually come from waiting for access, so having it ready speeds things up. I agree a clear timeline in the proposal, and you'll get urgent findings early rather than waiting for the final report.

Yes. That is one of the most common reasons CEOs hire me. I check whether the work matches the scope you pay for, whether reports match the platforms and your sales, and whether accounts are owned by you. I keep it factual and fair. Agencies doing good work have nothing to fear, and the report will say so.

If they are, yes. I compare what reports claim with what the ad platforms, analytics, CRM and actual sales show. Common issues include counting the same conversion twice, treating spam or duplicate form fills as leads, and taking credit for sales that came from elsewhere. Every finding comes with evidence, so you can raise it with the people responsible.

The report goes to whoever you choose, usually the CEO, founder or senior management. I present it on a call or in person and walk through the evidence. You decide whether and how to share it with your team or agency. Many clients share the fix plan with the team afterwards so everyone works from the same list.

I can, but you're under no obligation. The fix plan is written so your own team, your agency or another specialist can carry it out. If you'd like me to handle it, I can take it on as a project or step in as your digital marketer. Either way, the audit's findings won't change based on what you choose.

Yes. I audit businesses remotely in Pakistan, the UAE, Saudi Arabia, the UK, the USA, Australia and Europe. The work is done through access to your platforms, so location makes no difference to its depth. I present findings at a time that suits your management team, and report in your currency and market context.