Google Ads management in FranceGoogle Ads that pay for themselves.

It depends on your industry and goals. I usually recommend starting with a budget that can produce enough conversions to learn from within 30 days, then scaling what works.

Yes. I'll review your account and show you where budget is being wasted, with no obligation.

Always. Your Google Ads account, data and assets belong to you.

Wasted spend is usually cut in the first 2 weeks. Stable improvements in cost per lead or ROAS typically show within 30 to 60 days.

Yes. I set up consent mode and server-side tracking in line with European privacy law and CNIL guidance.

Campaigns and content are produced in French with native copywriters. Strategy calls can be held in English.

There's no fixed price. You pay per click, and the cost depends on your industry, competition, location and the quality of your ads and landing pages. Some keywords are cheap, others very competitive. I'd rather look at your keywords and goals first, then suggest a starting budget that gives Google enough data to learn without wasting money. Management fees are quoted separately in a custom proposal.

It often is, because you reach people who are actively searching for what you sell. It works best when you have a clear offer, a decent landing page and proper conversion tracking. It struggles when budgets are spread across too many keywords or nobody follows up on leads. I usually start narrow, prove profitability, then expand.

Look at conversions and cost per conversion, not just clicks or impressions. If you're getting traffic but no leads or sales, something is wrong with targeting, the landing page or tracking. I check search terms, conversion tracking accuracy and lead quality first, because those three explain most underperforming accounts I audit.

The usual causes are broad keywords pulling in irrelevant searches, missing negative keywords, broken or missing conversion tracking, slow or confusing landing pages, and automated bidding with too little data. Sometimes the offer just isn't competitive. In an audit I go through each of these and show you exactly where the budget is leaking.

It varies so much by industry, intent and campaign type that general benchmarks can mislead. A high click-through rate on the wrong keywords is still waste. I'd rather compare your account with its own history and with what your margins require, then improve ad relevance and landing pages to push both rates up over time.

If your budget is small and you have time to learn, managing it yourself can work. Many owners do fine at the start. Once spend grows, or results stall, a specialist usually pays for themselves by cutting waste and improving conversion rates. I've managed $200M+ in ad spend, so I can spot problems quickly that are hard to see from the inside.

Ads can start bringing clicks the same day they're approved. Smart bidding usually needs a few weeks of conversion data to settle, and most accounts become noticeably more efficient over the first two to three months. I keep spend controlled during the learning phase and make changes based on data, not gut feeling.

Performance Max is a Google campaign type that uses automation to show ads across Search, YouTube, Display, Gmail, Maps and Shopping. It can work well, especially for e-commerce, but it needs good conversion tracking, strong assets and careful exclusions, or it can spend on low-quality traffic. I test it alongside standard Search campaigns rather than replacing everything.

No, paying for ads doesn't directly improve your organic rankings. They are separate systems. However, ads give you fast keyword and conversion data that can guide your SEO, and appearing in both paid and organic results can increase total clicks and trust. I often use ad data to decide which pages and topics to prioritise for SEO.

Quality Score is Google's rating of how relevant your keywords, ads and landing page are to a search. Higher scores generally mean lower costs per click and better positions. You improve it by grouping keywords tightly, writing ads that match the search and sending people to a page that answers what they searched for.

Yes. For local businesses I use location targeting, call and location assets, ad schedules matched to your opening hours and, where suitable, local campaigns connected to your Google Business Profile. The goal is to show up for nearby people searching right now, and to track calls and visits as well as form fills.

I start with how your customers actually describe their problem, then check search volumes, competition and intent. Buying-intent phrases come first, research-type searches later if budget allows. I add negative keywords from day one and review the search terms report regularly, because the real search queries often look different from the keyword list.

Yes. I set up and optimise Shopping and Performance Max campaigns for online stores, including product feed quality, titles, pricing signals and product grouping by margin. A clean feed often matters more than bids. For an international e-commerce brand, I brought ad cost of sale down from 35% to 20% while sales grew.

Yes, and in many markets you should. I build separate campaigns for each language, with ads and landing pages written in that language, so targeting and reporting stay clean. Mixing languages in one campaign makes it hard to see what's working. I also check that your website forms and tracking work correctly in each version.

Nothing is lost. Your Google Ads account is created in your name or linked to you as owner, so you keep every campaign, conversion, audience and piece of historical data. I'm simply given access while we work together, and that access is removed when we finish. You're never locked in.