Buyers now search on Google and ask ChatGPT, Gemini and Perplexity. I make sure your business shows up in both, with technical SEO, content and AI search optimisation built for revenue, not just rankings.
I've been doing SEO since 2010, long before most of today's tools existed. In that time I've recovered sites from Google penalties, reversed an 80% traffic crash in 15 days and ranked a real estate portal for more than 60,000 keywords in the top 10.
What's changed recently is where people search. A growing share of buyers now ask AI assistants for recommendations. If your site isn't structured so these tools understand and trust it, you're invisible in the conversations that matter most.
My SEO work covers both: classic search rankings and AI search optimisation, all tied to leads and sales.
Speed, crawling, indexing, structure, schema and migration issues.
Structured data, entities and content that AI tools understand and cite.
Pages built for buying intent, not just traffic volume.
Diagnose and recover from algorithm hits and manual actions.
Google Business Profile and local pages for Lahore, Dubai and beyond.
Digital PR and links that strengthen trust.
SEO compounds. The first month fixes the foundation; after that, every page and every link builds on the last. You get a monthly report showing rankings, AI visibility, traffic and leads.
Technical, content and competitor analysis.
Errors, speed, structure and schema.
Content mapped to buying intent and AI questions.
Links, mentions and continuous improvement.

A slow quarter, a broken migration and ad costs eating the margin. Stabilised in 14 days.

70% of the budget was fighting itself. Fixing the foundation added 100,000 AED a month.
Growth rarely comes from one channel. These services pair naturally with this one.
It's making your website easy for AI assistants like ChatGPT and Gemini to understand, trust and recommend, using clear structure, schema, entities and helpful content.
Technical fixes can show results within weeks. Meaningful ranking and traffic growth usually takes 3 to 6 months, and it compounds after that.
Yes. I've recovered several sites, including two international brands, from penalties within 6 months.
No honest SEO can guarantee rankings. I guarantee a clear plan, transparent reporting and work focused on leads and revenue.
Yes, including Google Business Profile optimisation and location pages for cities in Pakistan, the GCC, the UK and the USA.
SEO cost in Pakistan depends on how competitive your keywords are, the state of your website and how much content and link building is needed. A local business needs far less than a national e-commerce store. I do not publish fixed packages; instead I send a custom proposal after a free marketing audit shows what your site actually needs.
Yes, SEO is usually worth it for small businesses because organic traffic keeps coming without paying for every click. It works best for businesses whose customers search on Google, such as clinics, schools, service firms and online shops. It takes months to build, so many small businesses pair it with ads for quicker results.
SEO earns free organic rankings over time, while Google Ads pays for instant visibility at the top of search results. Ads stop the moment you stop paying; SEO builds a longer-lasting asset but takes months. The strongest approach is often to use ads for quick leads while SEO grows.
The main types are on-page SEO (content, titles, headings and internal links), technical SEO (speed, crawlability, indexing and structure), off-page SEO (backlinks and mentions) and local SEO (Google Business Profile and local signals). AI search optimisation is now another layer. A good strategy covers all of them in proportion to what your site needs.
Technical SEO makes sure search engines can crawl, understand and index your website properly. It covers site speed, mobile usability, broken links, redirects, duplicate content, structured data and sitemaps. For a Saudi printing firm I fixed 80,000 SEO errors, which shows how much technical problems can hold a site back.
Target keywords your customers actually search, create the most useful page for each, fix technical issues and build genuine authority through links and mentions. For local searches, optimise your Google Business Profile and collect reviews. Nobody can promise page one, but this process gives you the best realistic chance.
Backlinks are links from other websites to yours, and yes, they still matter as a signal of trust and authority. Quality matters far more than quantity: one relevant link from a respected site is worth more than hundreds of spammy ones. Buying cheap bulk links can get your site penalised, so avoid them.
Start with Google Search Console, which shows indexing errors, mobile issues and the searches you appear for. Tools like PageSpeed Insights check speed, and crawlers like Screaming Frog find broken links and missing tags. If you would rather have an expert look, request a free marketing audit.
Sudden drops usually come from a Google algorithm update, a technical change such as a site migration or noindex tag, lost backlinks, or tracking breaking. Check Search Console first to see whether rankings or just analytics fell. I once reversed an 80% traffic crash for a job portal within 15 days by finding and fixing the root cause.
Local SEO helps you appear when people nearby search for your service, such as "dentist in Islamabad" or "furniture shop in Lahore". It relies on a complete Google Business Profile, consistent contact details, genuine reviews and location-focused pages on your site. It is one of the most cost-effective channels for clinics, restaurants and service businesses.
No, but it is changing it. Google's AI Overviews, ChatGPT and similar tools still pull answers from websites, so being a clear, trustworthy source matters more than ever. SEO now includes making your content easy for AI to quote, with direct answers, structured data and strong brand signals, which is what my AI search optimisation covers.
Publish content that answers specific questions directly and accurately, back it with expertise and clear authorship, and use structured data. Being mentioned on other reputable sites also helps AI tools trust your brand. Nobody controls exactly which sources AI chooses, but well-organised, genuinely helpful pages are cited far more often.
Yes, you can handle a lot yourself, especially writing helpful content, setting up Google Business Profile and fixing basic on-page issues. Technical SEO and competitive link building are harder and mistakes can be costly. My digital marketing course covers SEO if you want to learn it properly.
I use Google Search Console and Google Analytics for real performance data, plus tools like Ahrefs or Semrush for keyword and backlink research and Screaming Frog for technical crawls. PageSpeed Insights helps with speed. Tools only point to problems though; the value is in deciding what to fix first.
Choose one that explains its process clearly, shows real results, reports on leads and revenue rather than just rankings, and never guarantees first-page positions. Ask how they build links, since cheap spammy links can hurt you. You can review my case studies, including a property portal with 60,000+ keywords in the top 10.
Book a free marketing audit. I'll personally review your ads, tracking, SEO and funnel and send you a clear 30-day action plan. No pitch, no obligation.
Or call +92 333 1414145
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