Sales slowing and nobody can tell you why?
I'm Saad. I sit next to management, find what's broken in marketing and sales, and fix it.
Most businesses hit this wall. Few get out alone.
Falling leads, rising ad costs, a team that sounds busy but sells less. I've seen it in 26+ industries.
50 declining businesses turned around since 2022
Every one of them back to growth, most stabilised within 30 days. Quick breathing space first, long-term strategy next.
You see everything I do. Everything.
Your accounts, your data, honest reports. No fake promises, no padded numbers, no hiding behind jargon.

If your numbers are sliding, you're in large company. These are real figures from people who track business failure for a living.
70% of VC-backed startups that shut down ran out of capital, and 43% never found product-market fit.
Source: CB InsightsAbout 1 in 5 new US business establishments close within the first year, and only 50.6% are still open after five years.
Source: U.S. Bureau of Labor Statistics70.22% of online shopping carts are abandoned before checkout, based on 50 studies.
Source: Baymard InstituteAbout 26% of new restaurants failed in their first year, and 59% within three years, in a study of 2,439 restaurants.
Source: The Ohio State UniversityRoughly 6,000 US stores closed in the first half of 2025, while only 3,960 new openings were announced.
Source: eMarketer (Coresight Research data)67% of B2B buyers now prefer a buying experience without a sales rep, so your website and content do the selling.
Source: Gartner$26.8 billion in global programmatic media value is still lost every year to inefficiency.
Source: Association of National Advertisers (ANA)SMEs in Pakistan received only 5.2% of total private-sector credit in September 2024, so every rupee of marketing has to work.
Source: SMEDA (State Bank of Pakistan data)If you recognised your business in any of these lines, I see you. You're in the right place, and this is exactly the work I do.
I'm Saad, a multichannel digital marketer and growth consultant who works remotely with businesses worldwide. I've been doing this since 2010, across 26+ industries and 600+ clients.
I'm not the marketer who takes your project, tells you results take a quarter and then delivers nothing. I fix marketing, and when sales are the problem, I fix sales too.
Think of me as a turbo-charged engine attached to your company: short-term moves that give you breathing space, plus a long-term strategy that keeps you growing for years.
I've led marketing for one brand at a time, including a 7-brand luxury home improvement group in the UAE with 15+ specialists.
If you need senior direction without a full-time salary, I work with you on a part-time basis with clear weekly ownership.
Most of my clients are in other cities and countries. I run strategy, teams and reporting remotely, with the same accountability as if I sat in your office.
Search, social, email, SEO, CRO and the sales funnel behind them. Marketing and sales connected, not working against each other.
I've reported to CEOs and boards for 13+ years. I know what keeps you up at night: cash, pipeline and a team you can't fully read.
Low leads are often a sales follow-up problem. Poor sales are often a targeting problem. I find the real break.
A quick plan to stop the bleeding in weeks, and a long-term plan that builds a business model that works.
50 declining businesses turned around since 2022, all back to growth, most stabilised within 30 days.
I've managed $200M+ in ad spend. I know where budget leaks and how to plug it before asking for more.
I share responsibility for growth with your sales and marketing teams, and I stand next to management when decisions get hard.
A clear audit of what works, what doesn't and what your team did before I arrived. No jargon.
Short-term moves for breathing space and a long-term strategy, each with owners, budgets and dates.
I don't hand over a deck and leave. I run, or directly manage, the campaigns, funnels and fixes.
Reports that tie spend to leads, sales and revenue, so you know what each rupee or dollar did.
I review your team's performance, set clear targets and tell you who is delivering and who isn't.
You deal with me directly. I join your management meetings and answer your questions straight.
Many CEOs ask me a fair question: why hire anyone when ChatGPT can write a strategy in 30 seconds? I use AI tools every day. They make me faster. But speed is not judgement, and a confident answer is not a correct one.
When Harvard Business School and BCG tested 758 consultants, those using GPT-4 finished 12.2% more tasks and worked 25.1% faster on work the AI was good at. On a task just outside its strengths, they were 19% less likely to reach the correct answer than consultants working without it (The Harvard Crimson). The AI didn't warn them. It sounded just as sure.
MIT's 2025 study of AI in business found that 95% of company generative AI pilots stalled without meaningful financial return, and the researchers blamed how organisations use the tools, not the models (Computing).
The honest logic: AI amplifies whoever is holding it. In the hands of an expert who knows what good looks like, it multiplies output. In the hands of someone who can't check its work, it multiplies mistakes, faster and with more confidence. Even if you're at the top of your company and good with AI tools, your strategy still needs someone who has run real budgets in real markets and answers for the result.
That's the role I play: I use AI as my assistant, and I stay accountable as the expert.
Each one has its own page with the full detail. Not sure which fits? WhatsApp me and I will tell you honestly.
Multichannel funnel marketing across every platform that matters to your buyers, run end to end by one accountable person.
I share responsibility for growth with your sales and marketing teams and sit with senior management on the decisions that matter.
I check everything from the back end and report the flaws and the room for improvement directly to senior management.
For new startups and physical businesses moving online: development, marketing and sales built together from day one.
I redefine your sales and marketing efforts and infrastructure to lift declining sales: a quick plan for breathing space and a long-term plan for years.
No fake promises, no misleading reports, nothing fake. If I believe I have the right to be paid, you have the right to 1000% transparency on everything I do.
That includes the work your team did before you hired me. You'll see what was spent, what it produced and what was missed, explained in plain language.
I work remotely with clients in the UAE, Saudi Arabia, the UK, the USA, Australia, Europe and Pakistan. Over 13+ years I've built a practical, technical way of managing teams across time zones and business niches.
You're scaling and need every new brick laid on the right foundation, not a quick fix you'll pay for later.
You need mature decisions and senior depth to get more from a big team and a big budget.
Sales are falling and you need a senior expert and a quick strategy without a big salary on the books.
You need a market-ready plan, sensible spend and a funnel that turns early interest into paying customers.
You have a real business offline and want it working online: website, ads, leads and sales.
You run several brands or teams in different countries and need one strategy, one reporting line and one accountable lead.
Real projects, clients kept anonymous. Open any case study for the full story.

A slow quarter, a broken migration and ad costs eating the margin. Stabilised in 14 days.

70% of the budget was fighting itself. Fixing the foundation added 100,000 AED a month.

Fake pages, 60+ courses and a tiny budget. Live in 7 days, 700+ students enrolled.

Nobody can smell a perfume through a screen. Trust came first, then the sales.

Two great stories told as one forgettable message. Splitting them filled the tables.

Free dialysis and eye care nobody knew about. Real stories closed the distance.

Selling belonging, not a building. Curation beat reach.

A tiny, loyal market. We entered the competitors' conversation instead.

Gulf workers send on weekends, the West sends at month-end. The campaign followed.
Skip the forms. Click WhatsApp and tell me what happened. I'll reply personally and tell you honestly if I can help.
No months of onboarding. We start with a conversation and move fast.
A focused call about what happened, your goals and your numbers.
I check your ads, tracking, website, funnel, sales process and team.
Quick wins for breathing space, plus a long-term roadmap.
I build, launch and fix, with your team or alongside it.
We scale what works. You get honest reports on leads, sales and ROI.
Yes. You can hire me only to audit your marketing set-up. I check ad accounts, tracking, website, SEO, CRM and team output from the back end, then report the flaws and the room for improvement to senior management. You keep the report and decide who fixes what. If you'd like a first look before committing, start with my free marketing audit.
Yes. If your sales process is solid and you only need marketing, I'll work as your digital marketer: strategy, planning, campaigns across all key platforms, management and reporting. I'll still flag sales issues if I see them, because leads that aren't followed up properly waste your budget. You decide whether to act on it.
As a digital marketer I run your marketing channels. As a growth consultant I take shared responsibility for growth across sales and marketing: team performance, audits, senior-management meetings, advanced reporting and strategy. The second suits businesses where the problem is bigger than ads, or where management wants one senior person accountable for the full picture.
Yes. As a digitisation consultant I help startups and physical businesses go digital: website and tracking, marketing channels, sales tools and processes, built together. You won't end up with a nice website that nobody visits, or ads that send leads into a sales process that can't handle them.
My turnaround service starts with a rapid diagnosis of where revenue is leaking. Then I put in short-term moves to stabilise cash and pipeline, usually within 30 days, followed by a long-term plan that redefines your sales and marketing efforts and infrastructure. Since 2022 I've turned around 50 declining businesses, all back to growth.
Every engagement follows the same five steps: meeting, audit, strategy, execution, then scaling and reporting. I first understand your business and numbers, audit what exists, agree a plan with clear owners and dates, then execute and report. You always know what stage we're at and what comes next.
We agree this in writing at the start. Typically I own strategy, campaign direction, reporting and team performance reviews, and I share responsibility for growth targets with sales and marketing. Your team owns day-to-day tasks we assign and the sales follow-up. Clear ownership is how nobody hides behind anyone else.
Yes, if you want me to. I've led teams of 15 to 20+ specialists across performance marketing, SEO, CRO, content and development. I set targets, review output, coach where needed and tell management honestly who is delivering. I don't replace good people. I make sure their work is pointed at revenue.
You get weekly updates and a monthly management report, plus live dashboard access. Reports tie spend to leads, sales and revenue, not just clicks and impressions. They include what didn't work and what I'm changing. If you want a different rhythm for board meetings, I'll match it.
You do, always. Every ad account, analytics property, CRM and piece of data stays in your name. I work with access you grant, and you can remove it at any time. This is part of my 1000% transparency rule: you should never be locked out of your own marketing.
Ask for proof tied to revenue, not likes. Check how long they've worked, which industries and whether they've reported to senior management. Ask who will own your accounts and data, how they report and what they will not promise. A reliable consultant will audit before quoting and will say no if they can't help.
Start small with an audit, insist on full account ownership and ask for spend-to-revenue reporting from week one. Look for someone who has managed real budgets and can explain where money leaks. I've managed $200M+ in ad spend and every client keeps full access to every account.
Check track record with numbers, industries served, references or case studies, and how they report. Ask how they handle failure and what happens in the first 30 days. Make sure you own the accounts and data. See my case studies for the kind of detail you should expect.
Look for a consultant who agrees in writing what they own, reports on revenue and attends your management meetings. Avoid anyone who asks for months before showing anything. I share responsibility for growth with your team and give you short-term moves within weeks, not vague promises for next quarter.
An agency gives you a team with an account manager in between. A senior consultant gives you direct access to the person making decisions. If you need strategy, team accountability and sales fixed alongside marketing, a consultant usually fits better. Many of my clients keep their agency and hire me to direct it.
It depends on scope: an audit, part-time direction, full-time dedication or a turnaround. I send custom proposals in PKR, USD, AED, SAR, GBP and other currencies after understanding what you need. The first conversation is free, and you'll know the cost before any work starts. Get in touch for a proposal.
If you need senior direction but not 40 hours a week of it, a part-time consultant gives you the experience without the full salary. If you're scaling across several brands or markets, full-time dedication makes sense. I work both ways and will tell you honestly which fits your stage.
You should see clear direction within the first two weeks and early movement within 30 days, especially on wasted spend and lead handling. Bigger channels such as SEO take longer. In turnarounds, most of my clients stabilised within 30 days. I won't guarantee numbers, but I won't hide behind a quarter either.
Yes, and it often works best that way. I direct, review and hold the existing team or agency accountable, so you get senior oversight without rebuilding everything. Where something needs replacing, I'll explain why with evidence, not opinion. Many of my clients keep their agency and simply hire me to direct it, check its reports and make sure it answers to revenue.
I've worked across 26+ industries, including e-commerce, education, real estate, healthcare, hospitality, home improvement, insurance training, printing, immigration and luxury retail. The mechanics of demand, funnel and sales repeat across sectors. What changes is the buyer, and I learn yours before planning anything.
Stop the bleeding first, then rebuild. Cut spend that can't be tied to revenue, check every lead is followed up and protect your best-selling offers. Then get an outside audit of marketing and sales together, because losses rarely sit in one department. Make decisions on real numbers, and give every fix an owner and a deadline.
Ask for three numbers every week: spend, qualified leads and sales from those leads. Insist on owning every account and having dashboard access. Bluffing usually shows up as clicks, reach and engagement with no link to revenue, or reports that change format every month. An independent marketing audit will show you the truth quickly.
Growth exposes weak foundations. Every channel, hire and tool you add is a brick, and it needs to go on the right foundation. Budget-savvy shortcuts, like cheap freelancers or copied campaigns, often cost more later in wasted spend and rebuilds. A senior consultant makes sure each step fits a structure that can scale.
Established organisations have big budgets and big teams, so small mistakes become expensive. You need mature decisions and depth of expertise across channels, data and sales. A senior consultant brings an outside view, challenges habits that no longer work and makes sure your spend is accountable to revenue, not to last year's plan.
When sales fall, you need speed and seniority, but you may not afford a big executive salary. A consultant gives you a senior expert at lower cost, a quick strategy for breathing space and a long-term plan to recover. I've turned around 50 declining businesses since 2022, most stabilised within 30 days.
About 1 in 5 new US business establishments close within their first year, according to the U.S. Bureau of Labor Statistics. The common causes are running out of cash, weak product-market fit and spending on marketing that never turns into sales. CB Insights found 70% of failed VC-backed startups ran out of capital. Early, disciplined marketing and sales reduce that risk.
Marketing should find out whether demand has dropped or whether you're losing buyers you already attract. That means checking targeting, offers, messaging, landing pages and cost per lead. Good marketing in a decline cuts waste fast, protects channels that still convert and feeds sales with better leads, not just more of them.
Sales should check speed and quality of follow-up, conversion at each stage and why deals are lost. Often leads are there but slip through slow replies, weak scripts or no follow-up. Sales and marketing must look at the same numbers together, because blaming each other only deepens the decline.
Usually within days. The first step is a meeting to understand what happened, followed by an audit of your accounts and numbers. In urgent turnarounds I prioritise quick moves for breathing space while the full strategy is built. Message me on WhatsApp or through the contact page and tell me what's going on.
Yes. I work remotely with clients in the UAE, Saudi Arabia, the UK, the USA, Australia, Europe and Pakistan. I've led a 7-brand group in the UAE and grown an international e-commerce brand. Over 13+ years I've built a practical way to manage teams across time zones.
No, not on its own. AI is excellent at drafting, summarising and speeding up analysis, and I use it daily. But it can't see your real margins, sales calls or team, it can't take responsibility for results, and it can be confidently wrong. In a Harvard and BCG study, AI users were 19% less likely to get the right answer on tasks outside the tool's strengths. You still need an expert who checks and decides.
You can get ideas and drafts, but not a reliable strategy. The real skill is knowing which AI answer is wrong, which campaign data is misleading and what to do next. Without that experience, AI makes mistakes faster and with more confidence. Use AI for speed, and an expert for direction, checking and accountability.
Pick a time that suits you. I'll confirm your slot personally on WhatsApp or email, usually within the hour.
Thanks! I'll confirm your slot shortly on WhatsApp or email.
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