Your marketing team says the leads are fine. Your sales team says they're rubbish. Revenue isn't moving and you're stuck refereeing. I step in as your digital sales, marketing and growth consultant: I set the strategy, hold both teams to the numbers, sit in your management meetings and share responsibility for growth with you.

A 90-day plan and a 12-month plan tied to revenue, with targets per channel, per team and per month that everyone signs up to.
A review of each marketer, salesperson and agency against output and results, with gaps, training needs and role changes spelled out.
One agreed lead definition, one handover process, response-time rules and a feedback loop from sales back to marketing.
Stages, lead scoring and follow-up rules in HubSpot, Zoho, Bitrix24 or your current CRM, so no enquiry is forgotten.
A leadership dashboard showing spend, cost per acquisition, pipeline, conversion rates and revenue by source, with my commentary.
I attend your weekly or monthly reviews, present the numbers, defend my recommendations and take actions away with deadlines.
I direct paid ads, SEO, content, email and CRO, whether the work is done by your team, your agencies or me.
Follow-up sequences, WhatsApp and call scripts and offer structure, so more of your existing leads become paying customers.
I don't advise from the sidelines and disappear. I sit with management, agree the targets and take ownership of the plan alongside your heads of sales and marketing. If a number is red, I'm in the room explaining why and what we're doing about it this week.
The first job is usually alignment. I audit how leads are generated, handed over, followed up and closed, then fix the weakest link. Often it isn't marketing at all: it's slow response times, no follow-up, or an offer that doesn't fit the buyer. Sometimes it's team structure, and I'll tell you that honestly, even when it's uncomfortable.
Then I build a rhythm: weekly team scorecards, monthly management reviews and quarterly strategy resets. I run this model as Head of Marketing for a 7-brand luxury home improvement group in the UAE with 15+ specialists, and I ran it as head of e-commerce growth for an international combat sports brand. Your team gets clearer goals. You get fewer surprises.
AI is my assistant. It is not your leader.
AI can summarise your sales reports. It can't sit in your management meeting, see that two teams are blaming each other, and fix the handover between marketing and sales. Growth is a people and decision problem first. AI helps me prepare; it doesn't lead.
Why you still need an expert →I act as your head of growth for one business, leading the marketing and sales effort day to day and reporting directly to the CEO or board.
I take set days each week or month for team reviews, management meetings, strategy and reporting, while your own heads run daily delivery.
A focused piece of work, such as a growth plan, a sales and marketing alignment project or a team restructure, delivered remotely with clear milestones.

A slow quarter, a broken migration and ad costs eating the margin. Stabilised in 14 days.

Fake pages, 60+ courses and a tiny budget. Live in 7 days, 700+ students enrolled.

Selling belonging, not a building. Curation beat reach.
Click WhatsApp and tell me what happened. I'll reply personally and tell you honestly whether I'm the right person.
No months of onboarding. We start with a conversation and move fast.
A focused call about what happened, your goals and your numbers.
I check your ads, tracking, website, funnel, sales process and team.
Quick wins for breathing space, plus a long-term roadmap.
I build, launch and fix, with your team or alongside it.
We scale what works. You get honest reports on leads, sales and ROI.
A growth consultant looks after the whole revenue engine, not just the ads. As your digital marketer I'd run the channels. As your growth consultant I also manage team performance, align sales with marketing, set targets, sit in management meetings and share responsibility for revenue. It suits businesses where the problem is how the teams work together, not just which campaigns are running.
They overlap, but my role goes further into sales. A fractional CMO usually leads marketing part-time. I lead marketing and also step into the sales process: lead handover, follow-up, scripts, CRM and pipeline reporting. If you want someone senior to own the full path from first click to closed deal without a full-time executive salary, this is that role.
There's no fixed price because no two businesses need the same thing. The cost drivers are team size, the number of brands or markets, how many days a month you need me, whether I manage people directly, and how much hands-on execution is included. After a first meeting I send a custom proposal in your currency, whether PKR, USD, AED, SAR or GBP.
Yes, if that's what you need. I can lead your team directly, coach your existing heads of department, or oversee agencies and freelancers. I've led teams of 15 to 20+ people across paid media, SEO, content, development and customer service. Before I change anything, I audit how the team works, so decisions are based on evidence, not first impressions.
We share it, and we write down exactly how. I own the strategy, the marketing plan, the reporting and the process. Your team owns daily delivery and sales conversations. You own decisions on budget, pricing and hiring. Each target has a named owner, and we review them together every week, so nobody can hide behind someone else's numbers, including me.
Both. Many growth problems sit in sales, not marketing: slow responses, weak follow-up, no CRM discipline or an offer that doesn't match the buyer. I review call and WhatsApp handling, set response-time rules, write follow-up sequences, structure the pipeline and coach the team. Marketing and sales are judged on the same revenue numbers, so they stop blaming each other.
You get a management dashboard and a written summary, not a pile of screenshots. It covers spend, leads, cost per acquisition, pipeline value, conversion rates at each stage and revenue by source, plus team performance against targets. I explain what changed, why, and what we're doing next. The numbers come straight from your platforms and CRM, so you can check every line.
Yes. I currently lead a UAE-based multi-brand team, and I've worked with clients across the GCC, the UK, the USA, Australia and Europe. I use shared dashboards, project tools like ClickUp, Slack or Bitrix24, and fixed meeting slots that suit your time zone. Where it helps, management meetings can also be held on site.
Long enough to see the changes stick. The first phase is about quick fixes and alignment, so you get some breathing space early. The bigger shifts in team performance, pipeline and revenue need a few months of steady work and review. Many clients keep me on longer as their ongoing growth lead. We agree the term and review points in the proposal.
Some resistance is normal, and I plan for it. I involve your team leads early, explain the reasons with data, and make targets fair and visible. Most people respond well once they see clear goals and fair measurement. If someone still blocks progress after support and training, I'll give you an honest view, but staffing decisions stay with you.
Use AI, by all means: I do, every day, for drafts, analysis and speed. But AI can't see your real numbers, take responsibility for the outcome or tell when its own answer is wrong. Research from Harvard and BCG found AI users were 19% less likely to be right on tasks outside the tool's strengths. You need an expert to direct it, check it and own the result.
Pick a time that suits you. I'll confirm your slot personally on WhatsApp or email, usually within the hour.
Thanks! I'll confirm your slot shortly on WhatsApp or email.
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