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Sales, marketing and growth in PakistanHire a Growth Consultant Who Shares Responsibility for Your Sales and Marketing

Your marketing team says the leads are fine. Your sales team says they're rubbish. Revenue isn't moving and you're stuck refereeing. I step in as your digital sales, marketing and growth consultant: I set the strategy, hold both teams to the numbers, sit in your management meetings and share responsibility for growth with you.

Saad, digital marketing consultant and business growth strategist
Is this for you?

This is for you if…

  • You have marketing and sales teams, but nobody connecting them to revenue.
  • Your people work hard, yet you can't tell who performs and who is just busy.
  • Your management meetings are full of opinions and short on numbers.
  • You've grown on referrals or one channel and now need a plan that scales.
  • You need senior marketing leadership but aren't ready for a full-time CMO.
  • You keep missing targets and every department blames another.
What you get

What I deliver

01

Growth strategy and targets

A 90-day plan and a 12-month plan tied to revenue, with targets per channel, per team and per month that everyone signs up to.

02

Team performance audit

A review of each marketer, salesperson and agency against output and results, with gaps, training needs and role changes spelled out.

03

Sales and marketing alignment

One agreed lead definition, one handover process, response-time rules and a feedback loop from sales back to marketing.

04

CRM and pipeline set-up

Stages, lead scoring and follow-up rules in HubSpot, Zoho, Bitrix24 or your current CRM, so no enquiry is forgotten.

05

Advanced management reporting

A leadership dashboard showing spend, cost per acquisition, pipeline, conversion rates and revenue by source, with my commentary.

06

Senior-management meetings

I attend your weekly or monthly reviews, present the numbers, defend my recommendations and take actions away with deadlines.

07

Full digital marketing direction

I direct paid ads, SEO, content, email and CRO, whether the work is done by your team, your agencies or me.

08

Sales process and follow-up

Follow-up sequences, WhatsApp and call scripts and offer structure, so more of your existing leads become paying customers.

How I do it

How I share responsibility for your growth

I don't advise from the sidelines and disappear. I sit with management, agree the targets and take ownership of the plan alongside your heads of sales and marketing. If a number is red, I'm in the room explaining why and what we're doing about it this week.

The first job is usually alignment. I audit how leads are generated, handed over, followed up and closed, then fix the weakest link. Often it isn't marketing at all: it's slow response times, no follow-up, or an offer that doesn't fit the buyer. Sometimes it's team structure, and I'll tell you that honestly, even when it's uncomfortable.

Then I build a rhythm: weekly team scorecards, monthly management reviews and quarterly strategy resets. I run this model as Head of Marketing for a 7-brand luxury home improvement group in the UAE with 15+ specialists, and I ran it as head of e-commerce growth for an international combat sports brand. Your team gets clearer goals. You get fewer surprises.

Can't AI just do this?

AI is my assistant. It is not your leader.

AI can summarise your sales reports. It can't sit in your management meeting, see that two teams are blaming each other, and fix the handover between marketing and sales. Growth is a people and decision problem first. AI helps me prepare; it doesn't lead.

Why you still need an expert →
Ways to work together

Dedicated, part-time or remote

◆

Dedicated

I act as your head of growth for one business, leading the marketing and sales effort day to day and reporting directly to the CEO or board.

◆

Part-time

I take set days each week or month for team reviews, management meetings, strategy and reporting, while your own heads run daily delivery.

◆

Remote / project

A focused piece of work, such as a growth plan, a sales and marketing alignment project or a team restructure, delivered remotely with clear milestones.

No fake promises

What to expect

Realistic outcomes

  • One agreed set of numbers that marketing, sales and management all work from.
  • Clear ownership, with a name next to every target and every action.
  • Faster lead follow-up and fewer enquiries lost between marketing and sales.
  • A team where you can see who performs, who needs training and who isn't the right fit.
  • Short-term actions for this quarter and a longer growth roadmap for the year ahead.

What this is not

  • I'm not a consultant who hands over a slide deck and leaves. I stay for execution and answer for the results with you.
  • I won't dress up a bad month. If your team, offer or pricing is the problem, you'll hear it from me first.
  • I don't replace your sales team or close your deals for you. I build the system, coach the people and hold the process to account.
Talk to Saad today

I know you're in a hurry.

Click WhatsApp and tell me what happened. I'll reply personally and tell you honestly whether I'm the right person.

How I start

From first call to results in 5 steps

No months of onboarding. We start with a conversation and move fast.

1

Meeting

A focused call about what happened, your goals and your numbers.

2

Audit

I check your ads, tracking, website, funnel, sales process and team.

3

Strategy

Quick wins for breathing space, plus a long-term roadmap.

4

Execution

I build, launch and fix, with your team or alongside it.

5

Scaling & reporting

We scale what works. You get honest reports on leads, sales and ROI.

FAQ

Your questions, answered

What does a growth consultant do that a digital marketer doesn't?

A growth consultant looks after the whole revenue engine, not just the ads. As your digital marketer I'd run the channels. As your growth consultant I also manage team performance, align sales with marketing, set targets, sit in management meetings and share responsibility for revenue. It suits businesses where the problem is how the teams work together, not just which campaigns are running.

Is a growth consultant the same as a fractional CMO?

They overlap, but my role goes further into sales. A fractional CMO usually leads marketing part-time. I lead marketing and also step into the sales process: lead handover, follow-up, scripts, CRM and pipeline reporting. If you want someone senior to own the full path from first click to closed deal without a full-time executive salary, this is that role.

How much does it cost to hire a growth consultant?

There's no fixed price because no two businesses need the same thing. The cost drivers are team size, the number of brands or markets, how many days a month you need me, whether I manage people directly, and how much hands-on execution is included. After a first meeting I send a custom proposal in your currency, whether PKR, USD, AED, SAR or GBP.

Will you manage my existing marketing and sales team?

Yes, if that's what you need. I can lead your team directly, coach your existing heads of department, or oversee agencies and freelancers. I've led teams of 15 to 20+ people across paid media, SEO, content, development and customer service. Before I change anything, I audit how the team works, so decisions are based on evidence, not first impressions.

Who is responsible for hitting the growth targets?

We share it, and we write down exactly how. I own the strategy, the marketing plan, the reporting and the process. Your team owns daily delivery and sales conversations. You own decisions on budget, pricing and hiring. Each target has a named owner, and we review them together every week, so nobody can hide behind someone else's numbers, including me.

Do you work with sales teams, or only marketing?

Both. Many growth problems sit in sales, not marketing: slow responses, weak follow-up, no CRM discipline or an offer that doesn't match the buyer. I review call and WhatsApp handling, set response-time rules, write follow-up sequences, structure the pipeline and coach the team. Marketing and sales are judged on the same revenue numbers, so they stop blaming each other.

What reports will senior management get?

You get a management dashboard and a written summary, not a pile of screenshots. It covers spend, leads, cost per acquisition, pipeline value, conversion rates at each stage and revenue by source, plus team performance against targets. I explain what changed, why, and what we're doing next. The numbers come straight from your platforms and CRM, so you can check every line.

Can you work remotely with a team in Dubai, Riyadh or London?

Yes. I currently lead a UAE-based multi-brand team, and I've worked with clients across the GCC, the UK, the USA, Australia and Europe. I use shared dashboards, project tools like ClickUp, Slack or Bitrix24, and fixed meeting slots that suit your time zone. Where it helps, management meetings can also be held on site.

How long should a growth consulting engagement last?

Long enough to see the changes stick. The first phase is about quick fixes and alignment, so you get some breathing space early. The bigger shifts in team performance, pipeline and revenue need a few months of steady work and review. Many clients keep me on longer as their ongoing growth lead. We agree the term and review points in the proposal.

What if my team resists the changes?

Some resistance is normal, and I plan for it. I involve your team leads early, explain the reasons with data, and make targets fair and visible. Most people respond well once they see clear goals and fair measurement. If someone still blocks progress after support and training, I'll give you an honest view, but staffing decisions stay with you.

Can't I just use AI tools for this instead of hiring you?

Use AI, by all means: I do, every day, for drafts, analysis and speed. But AI can't see your real numbers, take responsibility for the outcome or tell when its own answer is wrong. Research from Harvard and BCG found AI users were 19% less likely to be right on tasks outside the tool's strengths. You need an expert to direct it, check it and own the result.

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